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A short- sale is a desperation effort to salvage as much of one’s financial life as possible when on the brink of disaster. But it is not a tool to be used by the ill-prepared or weak of heart. Statistics indicate that only about 20% of all short-sale applications are actually approved—most of them wind up in ...
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Discussion: If you do something for the prospect, make sure they give you something in return. Use the words in this order: “If I … will you ...?” Ask them, “If I can (overcome their objection), will you (sign the listing today, sign the buyer brokerage agreement, place an offer, ...
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Discussion: Words are only words. Replace their “objection” word with a synonym. Change the word and you change the meaning. If your prospect uses the word “worry”, when you repeat the objection to them, use the word “concern” to replace “worry.” Prospect: ...
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This is the first blog in a series of over fifty sales tips, all designed to help real estate agents become more effective in closing the sale. Each blog will be in the same format, beginning with a discussion, then moving into an action dialogue, to be concluded with thoughts on how to develop this skill. We ...
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