Five Ways to Highlight Every Rental Property’s Most Sellable Features

Every rental property is different, as each one has distinct features that make it stand out from the…

Every rental property is different, as each one has distinct features that make it stand out from the rest of the properties nearby. As a landlord or property management company, knowing how to bring these features to the front is crucial to attracting tenants. However, this is not easy. At 3 Options Realty, we leverage extensive industry experience and knowledge to highlight these features without breaking the bank. When done right, you can also build a brand for yourself, thanks to improved posts on social platforms, engaging videos, and more. Let’s delve into the five ways to highlight your rental property’s most sellable features.

Capture the Right Features

The first step is sharing photos of the right features. These can include both functional and design-focused features to appeal to appeal to a wider audience. If you own a rental property in a highly competitive area, focus on features like new appliances, crown molding, large outdoor or patio space, and newly renovated areas. Additionally, putting the images into a collage can ensure tenants see the property from every angle. This allows prospective tenants to glance through listings to see the interior and exterior at once.

Do Virtual Home Tours

Another way you can highlight your rental property better is with a virtual tour. Take a phone video and upload it to social platforms like Facebook or Instagram. This is a great way to engage potential renters since you can ask questions for renters to respond to in the comments. It is advisable to upload your videos to YouTube so that interested parties can get virtual tours whenever they want. If you prefer a more professional approach, hire reputable property managers to handle marketing and other crucial aspects of your property management.

Share Quality Images

While photographing and taking videos are vital, sharing high-quality images is key. Fortunately, you do not need extensive photography experience or an expensive camera. Modern devices have allowed landlords and property managers to get expert-quality photos. A phone with dual lenses cameras and other crucial features can take photos with depth, providing a great opportunity for you to get high-quality photos that in turn, boost your property’s marketability.

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Be Data-Driven

The reality is that data can help you highlight your property’s most sellable features and attract new tenants. With that in mind, you can use walkscore to attract tenants who care about accessibility to nearby grocery stores, retailers, bars, and restaurants. This is key to ensuring you highlight the right amenities and leave out others. Additionally, crime stats can help prospective tenants familiarize themselves with the local crime rates, which is appealing to people looking to live alone or with families.

Use Tenant Testimonials

The people who know what features are more appealing are your previous tenants. If you foster a good landlord-tenant relationship, ask previous renters to write brief paragraphs discussing their preferred features. Everyone will have a different view, encompassing the needs and preferences of potential tenants. You can also feature these testimonials on your social media platforms, website, and listing page. Include the first name, last initial, and age range to ensure tenants qualify the information in terms of importance.

When it comes to highlighting your rental property’s most sellable features, these helpful tips can ensure you attract the right people and build a long-lasting brand for yourself. Whether you are a seasoned property owner or a first-time investor, we can help you make the most of your property. Contact us at 3 Options Realty and schedule a consultation with our property management company to learn more effective ways of enhancing visibility and growing your investment.