6 Steps for Capturing More Property Management Leads
6 Steps for Capturing More Property Management Leads
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Jul 25,2023

6 Steps for Capturing More Property Management Leads

The primary goal for rental property owners is to get a sizeable return on investment (ROI). The real estate space is one of the most competitive sectors, hence the need to minimize vacancies. There are many strategies to help rent out units quickly, but you need clear insight into the leasing funnel and access to data. At 3 Options Realty, we leverage state-of-the-art tools to streamline and optimize your lead-to-lease pipeline. We recommend hiring a professional property management company to provide professional help. Here are six ways to up your game and capture more leads.

Know Your Marketing Channels

As mentioned, the real estate space is competitive. Investors need to track prospects from the top to the bottom of the funnel, ensuring a high conversion rate. Our property managers use proven best-in-class lead management solutions, allowing us to determine the source of quality leads. This goes a long way in choosing promising channels and ensuring you connect with your target audience. Nothing is more frustrating than investing in the wrong channels and wasting money and time.

Communicate

Research shows that nearly 50% of leasing calls need to be answered. This means a property owner doesn’t access half of the leads in the pipeline. If a lead falls through the cracks, profit and growth compromise the bottom line. We understand the importance of communication in capturing and converting leads, so our property managers use auto-responders to schedule appointments. Once the prospect knows their message is received, harness marketing automation and AI technology to enhance efficiency.

Enable Self-Serving Schedule

Prospects are constantly looking for a new place. When you provide a platform to book online or in-person tours, you increase a sense of commitment and the likelihood of turning a lead into a lease. The best way to achieve this is by providing booking forms on your website. You can hire a reputable property management company with proven lead management solutions. We can customize strategies to ensure you seamlessly remain on top of every appointment.

Create Better Leasing Experiences

The real estate business is based on customer experience. If you create a customized and personable leasing experience, there’s a high chance of increasing leads. This is a great way to get more leads through the door, increasing your overall conversion rate. Technological advancements in the rental space enhance the leasing experience, allowing prospects to move from the top to the bottom of the funnel. Technologies like online applications provide a seamless and efficient way to capture information and move prospects through the application process.

Stay on Top of Tasks

Owning a rental property comes with many responsibilities, and it is easy for things to slip through the cracks. This usually happens when your to-do lists or tasks are paper-based. You can eliminate inconveniences by digitizing and centralizing tasks, ensuring you capture and convert more leads. We can customize a dashboard that automatically keeps you on top of follow-ups.

Have One Version of the Truth

As with most tasks, information must be accessible online and in a centralized database. This is vital to determine which inquiries have more responses, application status, upcoming tours, and the number of lead-to-lease conversions. A centralized database provides real-time insights into your prospect funnel, allowing you to dig deep into conversions, follow-ups, call logs, engagements, or portfolio levels.

Now that you have strategies to help you capture more leads, contact us at 3 Options Realty and kick start your venture the right way. Please schedule a consultation with our property managers and enjoy excellent services guaranteed to minimize vacancies and boost ROI.

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If you have been rummaging through web results for “property management companies near me,” then you are at the right place. 3 Options Realty’s property managers in Atlanta are experienced and trained to deliver top-tier service. Call 3 Options Realty to speak with a friendly representative today to learn more about our property management & real estate services. We are ready to take your call.

Buy, Sell & Rent with 3 Options Realty

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We use professional market research to determine fair-market rent, and we use broad market advertising to reach a large audience. Our agents will also help you prepare your property and skillfully present your property. Prospective tenants will undergo comprehensive interviews and background screening before we negotiate with them the rental agreement using our proprietary, attorney-reviewed forms.